Generative Engine Optimisation (GEO): How to Rank in ChatGPT, Google AI Mode and AI Search
Search doesn’t look the way it did even two years ago. Fewer people are typing a phrase into Google and scrolling through ten links. More of them are asking ChatGPT a question, letting Google’s AI Mode answer it directly, or trusting whatever Perplexity tells them, without ever visiting a website. This shift has created a completely […]